Civic Suds

The Problem:

Civic Sud’s partners need an efficient booking platform that can integrate calendars as well as give reminders and confirmations, because the amount of different tools they already have to use day to day is overwhelming, and their free time is scarce.

Secondly, potential partners and investors also need an easy intuitive way to learn about Civic Suds.

The Solution:

Deliver an efficient, integrated, and cohesive booking flow. In order to inform users and investors, we would make a new landing page.

Role: UX Designer & Iteration Lead ● Timeframe: 3 weeks ● Deliverables:  Low-fidelity landing page, new booking system flow

Key Methods: UX Research, Usability Tests, Sketches, Wireframes, Prototyping

Interviews

We decided to make an affinity map to help narrow our focus on which problems mattered most to the users. Most of our interviewers relied on a larger calendar platform, such as GCal or Apple Calendars, and found it crucial to easily add their event through any booking platform. Other trends that popped up needing multiple reminders, confirmation pages, and easy booking.

Competitive Analysis

It became apparent that most of our competitors synced calendars, sent notifications, had a customer portal, and sent confirmations. This matched up with our research. We were excited to take all of this information and start the sketching process.

Sketches

My team and I started sketching based on our competitive analysis of our nonprofit competitors. We knew we wanted to have emotion provoking stats, calls to action, testimonials, and past events.

Feedback & Iterations

• Single page booking flow, which gave the user flexibility to browse different day and time availability with fewest clicks.
• Separated time selections, the user gets less overwhelmed by choosing between Morning, Afternoon, or Evening hours and choosing from the 6 times listed.
• Choosing the duration of the event, which takes away the pain of learning how to choose how long the event will be.